New, Old School Wheel

We have a pretty lugged frame Cinelli road bike in the store at present for repair and service. One of its issues was a trashed rear wheel so we needed to find a suitable rim for replacement. A big problem when replacing rims on classic road bikes is matching the "look" of the original. Well good news, the folk at Soma, whom we are big fans, have just produced this beauty. The "Eldon" rim comes in 700 and a 32 or 36 hole count. It looks fantastic and, more importantly, is built well. Double eyelets like the old original Mavic rims and double wall obviously. Highly polished with non machined sidewalls. It built up very well and took 100kilos without any trouble.